The Subconscious Mind

Although we think our choices, attitudes, actions, and behaviors are conscious choices, the reality is quite another. The conscious mind is responsible just for 10% of our behaviors. The conscious mind also knows as the critical mind is where the verbal and mathematics skills are located. The conscious mind is also responsible for decision making, but the solution to our problems is found in the subconscious mind.

The subconscious mind is more powerful than we think. It is not a coincidence that advertisements, especially during a super bowl game, are extremely expensive. It is because commercials are directed to the subconscious mind, not to the conscious one. Why don’t new year’s resolutions work? Because it is made and acted upon by the conscious mind. Any permanent behavior change must happen at the subconscious mind level, otherwise, it will not last.

 

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